SoLoVision Website — Elevating a Digital Consultancy’s Presence
A comprehensive redesign and build that communicates SoLoVision’s breadth of services, instills confidence, and invites prospective partners to start the conversation.
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Client Snapshot
SoLoVision pairs strategy, design, and engineering talent to ship digital initiatives with clarity. The new flagship site needed to express their consultative model and outcomes while inviting the right conversations.
- Client
- SoLoVision LLC
- Industry
- Digital consulting & product development
- Headquarters
- Fostoria, Ohio, USA
- Company Size
- Boutique cross-functional consultancy
Timeline
4 weeks
Deliverables
Strategy, UX/UI, Front-end build
Tech Stack
Next.js 14, Tailwind CSS, Framer Motion
Opportunity
The legacy site undersold SoLoVision’s consultative value and lacked a cohesive story across services. We partnered to craft a narrative-rich marketing experience that builds trust and accelerates qualified outreach.
Strategy & Positioning
Defined a refreshed narrative for SoLoVision as a strategic partner offering consulting, development, and long-term stewardship for digital products.
Design System
Established a two-tone dark interface anchored by crimson accents, providing a cohesive brand language across hero, services, and conversion sections.
Engineering Execution
Delivered a performant Next.js build with motion enhancements, responsive layouts, and maintainable component architecture.
Conversion Focus
Streamlined pathways to consultation requests with persistent CTAs, social proof, and clear service articulation.
Process
From Strategy to Ship
We treated the SoLoVision site as a product launch—grounded in stakeholder insights, nurtured through iterative design, and validated through implementation details.
Discovery
Conducted stakeholder workshops and audited legacy site content to clarify business goals, target audiences, and differentiators.
Experience Design
Mapped user journeys and wireframes emphasizing value propositions, service clarity, and prominent calls-to-action for consultations.
Visual & Interaction Design
Crafted a modern atmospheric palette, glassmorphism accents, and alternating section treatments to guide users through offerings.
Development & QA
Implemented reusable components, motion reveals, and responsive layouts. Performed device/browser QA to ensure fidelity to design intent.
Project Objectives
Reposition SoLoVision as a strategic partner
Craft a narrative that highlights consultative guidance alongside delivery excellence for enterprise-ready initiatives.
Drive qualified conversations
Elevate clarity around services and value, pairing every section with confident, action-driven calls-to-action.
Establish a scalable marketing foundation
Build reusable layouts, animations, and content patterns that support rapid case-study and services expansion.
Core Team
A nimble squad collaborated closely with stakeholders, ensuring every decision aligned with business objectives and technical realities.
Product Lead
Focus: Strategy & discovery
Facilitated stakeholder workshops, translated business goals into user journeys and success metrics.
UX/UI Designer
Focus: Experience & visual system
Produced wireframes, high-fidelity comps, and design tokens covering typography, color, and component behaviors.
Front-end Engineer
Focus: Interaction & build
Implemented Next.js architecture, orchestrated motion, and tuned performance for responsiveness and accessibility.
Four-Week Timeline
Week 1
Discovery & alignment
Workshops, competitive analysis, analytics audit, and definition of KPIs plus target personas.
Week 2
Experience design
User flows, information architecture, low-fidelity wireframes, and CTA strategy validation.
Week 3
Visual system & content
High-fidelity UI, motion direction, copywriting, and component guidelines for alternating sections.
Week 4
Build & QA
Next.js implementation, animation tuning, responsive QA, and accessibility/performance passes.
Design System Highlights
The visual language blends cinematic depth with a confident accent palette, reinforcing the team’s dedication to clarity and innovation.
Atmospheric palette
Charcoal gradients with brand crimson accents and electric highlights create depth and momentum.
Typography hierarchy
Inter headlines paired with DM Sans body copy balance authority with approachability across breakpoints.
Component language
Rounded glass panels, icon-forward cards, and alternating light/dark bands deliver cohesion and scannability.
Content Strategy
Value-first messaging
Hero copy positions SoLoVision as partners in progress while reinforcing contact pathways.
Service storytelling
Detailed service cards and supporting stats unpack capabilities without overwhelming visitors.
Proof & reassurance
Process narrative, outcomes, and persistent CTA invitations build trust and encourage outreach.
Technical Highlights
Component architecture
Modular Next.js layouts with data-driven sections enable rapid addition of future case studies and services.
Performance & accessibility
Optimized imagery with next/image, semantic headings, keyboard-friendly navigation, and high-contrast palettes.
Motion system
Framer Motion orchestrations create purposeful reveals, reinforcing hierarchy without compromising performance.
Scalable styling
Tailwind theme tokens govern spacing, shadows, and color usage for consistent application across new pages.
Visual Showcase
Highlighting the evolution from the legacy experience to a responsive, modern interface that elevates storytelling across devices.
Legacy site audit
Fragmented messaging, inconsistent visuals, and limited conversion touchpoints made it difficult for prospects to understand SoLoVision’s value quickly.
- • Static hero with generic copy
- • Disconnected services descriptions
- • Minimal mobile optimization
Desktop hero showcases bold typography, motion accents, and clear positioning with immediate access to services and contact.
Responsive View
Mobile layout preserves hierarchy with swipe-friendly cards, sticky CTAs, and optimized typography for clarity on the go.
Component highlights
- • Adaptive card grid with touch spacing
- • Lightweight motion cues via Framer Motion
- • Reusable CTA module for quick expansion
Results
Measurable Impact & Client Praise
+42%
Increase in qualified contact submissions within the first 45 days.
+28%
Lift in average session duration as visitors explore services and case studies.
-37%
Reduction in mobile bounce rate after optimizing responsive layouts and calls-to-action.
“The new site finally reflects the caliber of work we deliver. Our inbox is filling with the right conversations, and prospects understand our value before the first call.”
Jeremiah Madison
Managing Partner, SoLoVision LLC
Metrics sourced from Google Analytics & CRM reports (first 45 days post-launch).
Impact
The new SoLoVision website pivots from a basic web presence to a narrative-rich experience. It blends strategic copy, elevated visuals, and a conversion-focused structure that reflects the caliber of work SoLoVision delivers to clients.
- Clear articulation of consulting and development capabilities.
- Improved conversion focus with streamlined hero messaging and strong contact pathways.
- Maintainable codebase leveraging component-driven architecture for rapid case-study additions.
- Analytics instrumentation ready to monitor conversions, engagement, and Core Web Vitals.
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