My360Tribe — Guiding Special Operations Veterans Beyond Service
A mission-focused React experience that surrounds Special Operations veterans with concierge-level support, donor activation pathways, and a transparent story of impact as they transition into civilian life.
Experience the Build
Dive into the production experience or reach out directly—each link opens the door to SoLoVision's next engagement.
Visit My360Tribe
Explore the live site highlighting programs, membership pathways, and the Ride. Run. Raise. fundraising campaign.
Visit site Portal↗Join the Tribe
Access the secure member portal to apply as an Operator, Concierge, Peer Ambassador, or Service Partner.
Visit site Action↗Donate to My360Tribe
Support concierge-level care, peer mentorship, and wellness resources for Special Operations families.
Visit siteClient Snapshot
My360Tribe connects U.S. Special Operations veterans with a concierge-guided support network that covers peer advocacy, career transition, whole-health wellness, and employment pathways. The board partnered with SoLoVision to translate their 360° care model into a digital experience that moves operators from awareness to action, equips donors to give with confidence, and empowers volunteers to maintain the platform without developer overhead.
- Client
- My360Tribe
- Industry
- Veteran Transition Nonprofit
- Headquarters
- National footprint, United States
- Engagement Scope
- Brand messaging, UX, design system, React build, membership flows
- Organization Model
- Volunteer-led 501(c)(3) with peer ambassador network
Project Timeline
10 weeks
Platform
React + Tailwind + secure member portal
Key Deliverables
Information architecture, copy system, design kit, SPA build, fundraising landing pages
From Mission Statement to a Living, Breathing Support Ecosystem
The founding board had a powerful story, a network of veteran advocates, and an urgent need to coordinate services for operators leaving active duty. What they lacked was a cohesive digital home that aligned messaging, onboarding, and donor asks across audiences. We were tasked with building that home—one that feels trustworthy, mission-driven, and immediately actionable for every visitor.
Clarify the 360° Care Model
Evolve the narrative from a single landing page into a structured journey that highlights concierge intake, peer ambassadors, service partners, and concierge-level support pillars.
Convert Visitors into Members
Design frictionless application flows for Operators, Concierges, Peer Ambassadors, and Service Partners while maintaining a cohesive brand voice and accessible UX.
Mobilize Donors and advocates
Showcase campaigns like Ride. Run. Raise. with bold storytelling, embedded media, and persistent CTAs that connect passion with action.
Our Approach
Co-Creating a Digital Tribe with the Founders
We embedded with My360Tribe leadership to map mission priorities, interview transitioning operators, and audit the tools the nonprofit uses to manage relationships. The resulting roadmap balanced storytelling polish with operational clarity so staff and volunteers can adapt quickly as the organization scales.
Mission Discovery
Facilitated workshops with board members and ambassadors, collected testimonials, and synthesized the core promise of “Your tribe for life’s next mission.”
Experience Architecture
Mapped audience journeys for operators, families, donors, and partners, then structured content modules that reinforce the 360° care positioning across every page.
Design System & Prototyping
Crafted a dual-mode design system (light/dark) with disciplined typography, mission-inspired gradients, and membership cards that communicate role expectations.
Implementation & Rollout
Developed a performant React experience with reusable sections, integrated the secure portal authentication, and launched fundraising campaigns with analytics instrumentation.
Project Objectives
Articulate the Mission with Clarity
Elevate the story of Special Operations families through concise copy, emotional visuals, and hero-driven CTAs that resonate with operators and donors alike.
Design Role-Based Engagement
Introduce distinct pathways for Operators, Concierges, Peer Ambassadors, and Service Partners while keeping navigation intuitive on mobile and desktop.
Streamline Fundraising Activation
Connect marketing campaigns, donation flows, and social proof so supporters can respond immediately to seasonal appeals like Ride. Run. Raise.
Core Team
A nimble squad collaborated closely with stakeholders, ensuring every decision aligned with business objectives and technical realities.
Engagement Lead
Focus: Mission alignment, stakeholder facilitation, launch planning
Ensured veteran voices informed every decision and instituted a feedback loop with peer ambassadors for iterative improvements.
UX + Content Strategy
Focus: Information architecture, copy system, accessibility reviews
Transformed a single-page concept into a narrative journey that builds trust and keeps visitors oriented across multiple conversion points.
Design & Front-end Engineering
Focus: Design system, component library, React build, animation polish
Delivered a production-ready SPA with dark-mode transitions, embedded media, and modular sections that the team can extend without code changes.
Four-Week Timeline
Weeks 1–2
Mission workshops & stakeholder interviews
Synthesized the concierge model, defined success metrics, and captured founding stories to power future content.
Weeks 3–5
Prototype and design system
Built responsive wireframes, codified typography + color rules, and validated flows with transitioning operators.
Weeks 6–10
Development, integrations & launch
Implemented the React experience, wired donation and application forms, deployed analytics, and trained volunteers for ongoing updates.
Design System Highlights
The visual language blends cinematic depth with a confident accent palette, reinforcing the team’s dedication to clarity and innovation.
Mission-Driven Palette
Introduced deep navy, ember red, and warm neutral gradients that balance military heritage with hospitality.
Role Cards & Badges
Created reusable cards for each membership role with iconography, key expectations, and application CTAs.
Accessible Typography
Standardized typographic scale for editors, ensuring 16px base type, 1.5 line height, and AA contrast in both themes.
Content Strategy
Four-Pillar Storytelling
Structured narratives around Peer Advocacy, Transition, Health, and Employment so visitors immediately understand breadth of support.
Campaign Spotlights
Embedded fundraising stories like Ride. Run. Raise. with video, social links, and donation CTAs to keep campaigns evergreen.
Team Transparency
Highlighted founders, executive board, and advisory team bios to demonstrate credibility and lived experience.
Technical Highlights
Member Portal Integration
Connected the public site to the secure dashboard for applications and intake forms while preserving brand continuity.
Dynamic Role Tabs
Implemented tabbed content that educates visitors on support pillars without navigating away from the page.
Analytics + Campaign Tracking
Instrumented donation funnels and campaign CTAs with event tracking to inform outreach and sponsorship conversations.
Visual Showcase
A dual-mode interface that feels uplifting in daylight and mission-ready after dark, mirroring the around-the-clock nature of Special Operations support.
Before — Fragmented Storytelling
My360Tribe operated from patchwork documents and social posts, forcing founders to explain the mission manually to every prospect.
- • No centralized narrative for the 360° care model
- • Hard-to-find donation and application pathways
- • Inconsistent visuals across campaigns and partner decks
A structured landing page with campaign highlights, role cards, and persistent CTAs that guide operators, ambassadors, and donors.
Responsive + Portal-Ready
Mobile layouts prioritize quick actions, allowing operators to contact a concierge or submit applications from any device.
Component highlights
- • Sticky donate and join buttons optimized for touch targets
- • Collapsible team bios for quick credibility scanning
- • Accessible tabs that reveal each support pillar without scroll fatigue
Results
Measurable Impact & Client Praise
+64%
Increase in completed membership applications within 60 days of launch.
+48%
Lift in individual donations during the first Ride. Run. Raise. campaign cycle.
3.2x
Growth in newsletter subscribers after introducing embedded opt-ins across key sections.
“SoLoVision gave our tribe a digital home that feels as personal as the concierge calls we make every day. Operators can see themselves in the story, and donors finally understand the breadth of care we provide.”
Michael Hudson
Co-Founder, My360Tribe
Performance metrics provided by My360Tribe intake and fundraising dashboards during the first quarter post-launch.
A Digital Tribe That Scales with Every Operator Served
The new experience brings My360Tribe’s mission to life, giving operators, families, and partners a single source of truth for support. Volunteers can launch campaigns in hours, donors have clear transparency, and ambassadors stay connected through purpose-built storytelling.
- Concierge team handles onboarding 30% faster with clear intake forms and automated confirmations.
- Peer Ambassadors reference a shared knowledge base, reducing duplicate outreach and improving match quality.
- Fundraising appeals now include live campaign blocks and video, improving conversion rates for recurring donors.
- Leadership leverages analytics dashboards to report impact to sponsors and expand partnerships.
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