Comfort With Chemotherapy — Compassion Through Digital Presence
A heartfelt nonprofit website that connects cancer patients with free comfort care packages, built to amplify a mission of encouragement and support during treatment journeys.
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Client Snapshot
Comfort With Chemotherapy is a 501(c)3 nonprofit organization founded by twelve-year breast cancer survivor Angelina D. Brown. The organization provides free comfort care packages to individuals beginning their cancer treatment journey, offering practical items and emotional support during one of life's most challenging experiences.
- Industry
- Nonprofit / Healthcare Support
- Location
- Ottawa, Illinois
- Organization Type
- 501(c)3 Nonprofit
- Founded
- March 2020
- Services
- Free Care Packages for Cancer Patients
Project Timeline
6 weeks
Launch Date
July 2023
Platform
Custom Website
The Challenge
Comfort With Chemotherapy needed a digital presence that could effectively communicate their mission, streamline care package requests, facilitate donations, and share the founder's inspiring story. The organization required a website that balanced emotional resonance with functional clarity—making it easy for patients, families, and donors to engage with the cause.
Mission Visibility
Needed to clearly communicate the organization's purpose and the tangible impact of care packages on cancer patients.
Request Process
Required a simple, compassionate way for patients or loved ones to request free care packages without barriers.
Donation Facilitation
Essential to provide multiple donation options and convey the direct impact of financial support on patient care.
Founder's Story
Needed to authentically share Angelina's personal cancer journey and how it inspired the organization's creation.
Our Approach
Compassion-Centered Design
We approached this project with deep sensitivity to the target audience—cancer patients and their families navigating difficult circumstances. Every design decision prioritized clarity, warmth, and accessibility, ensuring the website felt like a welcoming hand extended in support.
Discovery & Empathy Mapping
Conducted stakeholder interviews with Angelina to understand the patient experience, care package contents, and the emotional journey of cancer treatment.
Information Architecture
Structured content to prioritize the most critical user actions: learning about the mission, requesting packages, and donating.
Visual Design
Created a warm, hopeful aesthetic with imagery of real patients, soft color palettes, and clear typography that conveys compassion without overwhelming visitors.
Development & Integration
Built a responsive website with integrated donation forms, care package request functionality, and content management for testimonials and updates.
Project Objectives
Amplify Mission Awareness
Create a digital platform that clearly communicates the organization's purpose and the tangible support provided to cancer patients.
Streamline Care Package Requests
Implement an intuitive request system that removes barriers for patients or families seeking support during treatment.
Facilitate Donor Engagement
Provide multiple donation pathways with clear impact messaging to encourage financial support for care packages.
Share Authentic Stories
Showcase the founder's personal journey and patient testimonials to build trust and emotional connection with visitors.
Core Team
A nimble squad collaborated closely with stakeholders, ensuring every decision aligned with business objectives and technical realities.
Lead Designer
Focus: UX/UI, Visual Design
Crafted a compassionate visual language that balanced emotional warmth with functional clarity for diverse user needs.
Frontend Developer
Focus: Responsive Development
Built an accessible, mobile-first website ensuring seamless experiences across all devices for patients and donors.
Content Strategist
Focus: Messaging & Storytelling
Developed empathetic copy that honored patient experiences while clearly communicating the organization's mission and impact.
Four-Week Timeline
Week 1-2
Discovery & Strategy
Stakeholder interviews, user research, content audit, and information architecture planning.
Week 3-4
Design & Prototyping
Visual design system creation, page layouts, imagery selection, and interactive prototypes.
Week 5
Development
Frontend build, form integrations, responsive optimization, and content management system setup.
Week 6
Testing & Launch
Quality assurance, accessibility testing, stakeholder review, and production deployment.
Design System Highlights
The visual language blends cinematic depth with a confident accent palette, reinforcing the team’s dedication to clarity and innovation.
Warm Color Palette
Soft oranges and earth tones convey hope and warmth, avoiding clinical or sterile aesthetics common in healthcare.
Authentic Photography
Real patient imagery and founder photos create genuine emotional connection and trust with visitors.
Clear Typography
Highly readable fonts with generous spacing ensure accessibility for users experiencing treatment-related fatigue or vision changes.
Content Strategy
Mission-First Messaging
Homepage immediately communicates the organization's purpose and the tangible support available to cancer patients.
Founder's Personal Story
Angelina's twelve-year survivor journey provides authentic credibility and emotional resonance with the mission.
Detailed Package Contents
Comprehensive list of 19 care package items demonstrates the thoughtful, practical support provided to patients.
Technical Highlights
Responsive Design
Mobile-first approach ensures optimal experience across devices, critical for users accessing the site from hospital settings.
Form Integration
Seamless care package request and donation forms with validation and confirmation workflows.
Performance Optimization
Fast load times and optimized imagery ensure accessibility even on slower hospital or mobile networks.
Social Media Integration
Connected social platforms enable easy sharing and community building around the mission.
Visual Showcase
The website transformation focused on creating an inviting, compassionate digital space that makes it easy for patients to request support and for donors to contribute to the mission.
Before: No Digital Presence
Prior to the website launch, Comfort With Chemotherapy relied on word-of-mouth and personal networks to connect with patients.
- • No centralized platform for care package requests
- • Limited reach beyond personal connections
- • Manual donation processing
- • Difficult to share founder's story at scale
- • No testimonial showcase for social proof
The new website features a warm, welcoming hero section with clear calls-to-action for requesting packages and donating.
Mobile-First Experience
Fully responsive design ensures patients can easily request packages from any device, including hospital settings.
Component highlights
- • Touch-optimized donation forms
- • Readable typography for treatment fatigue
- • Fast-loading imagery on mobile networks
- • Accessible navigation for all abilities
Results
Measurable Impact & Client Praise
+250%
Increase in care package requests within first 3 months of launch
+180%
Growth in monthly donations through online giving platform
1,200+
Unique visitors in first quarter, expanding mission awareness
“Thank you so very much for the wonderful comfort package. It is a splendid expression of love, support and care.”
Mary F.
Care Package Recipient
Metrics based on first quarter post-launch (July-September 2023)
Lasting Impact on Patient Support
The website has become a vital tool for Comfort With Chemotherapy, enabling the organization to reach more patients, streamline operations, and build a community of supporters around their compassionate mission.
- Expanded reach to cancer patients across multiple states beyond Illinois
- Streamlined care package request process, reducing fulfillment time from weeks to days
- Established online donation platform enabling recurring monthly supporters
- Created a digital archive of patient testimonials showcasing real impact
- Provided platform for founder to share her story and inspire others
- Enabled volunteer recruitment and community engagement opportunities
- Positioned organization for grant applications with professional digital presence
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